(Las Vegas, NV – April 18, 2017) –Poker Central®, the ultimate destination for fans of poker tournaments, cash games, and lifestyle away from the tables, and 888poker, one of the world's most popular online gaming entertainment providers, signed a sponsorship deal for the 2017 Super High Roller Bowl on May 28 through June 1 at ARIA Resort & Casino, along with additional upcoming Poker Central events to be announced. This agreement marks the second consecutive year 888poker has sponsored the Super High Roller Bowl.
The deal provides 888poker with a number of broadcast integrations at the 2017 Super High Roller Bowl – the largest buy-in tournament of the year at $300,000 – and will continue with additional Poker Central high-stakes tournaments throughout the year. In addition to brand placements, 888poker ambassador Kara Scott will be hosting the Super High Roller Bowl and 888poker ambassador Dominik Nitsche will be competing in the event.
The 2017 Super High Roller Bowl will be the third installment of the high-stakes event of the summer. Past winners of the event include Brian Rast (2015) and Rainer Kempe (2016). The tournament sees participation from some of the biggest names in poker with the likes of Daniel Negreanu, Antonio Esfandiari, Phil Hellmuth, and Phil Ivey as past entrants. This year, a field of 56 players including one celebrity yet to be announced will be competing for a prize pool of $16,800,000 and a $6,000,000 first place prize.
“We are privileged to again partner with 888poker – a globally-recognized poker brand – to position them on the biggest stage in high-stakes poker action,” said Joe Kakaty, president of Poker Central. “We look forward to expanding our great relationship with 888poker and working toward our common goal of growing the sport of poker.”
“Poker Central’s productions offer high-level poker action with world-class poker players. The Super High Roller Bowl is an extremely prestigious event which is followed by a wide and varied audience of poker fans around the world,” said Itai Pazner, SVP head of B2C, 888holdings. “888poker is pleased to continue with its strong commitment to its players in giving everyone the chance to access such high-caliber content. We are thrilled to be renewing our ongoing partnership with Poker Central and look forward to what will no doubt be an epic event.”
“The Super High Roller Bowl is truly one of the highest quality events out there. Poker Central does a lot of great things for poker and I am thrilled to see 888poker working closely with them,“ said Dominik Nitsche, 888poker ambassador and German poker pro. “The Super High Roller Bowl is a unique event you cannot miss, and I am definitely excited to be kicking off the summer with this tournament.”
To kick off this year’s partnership, 888poker will offer one lucky player the opportunity to get a VIP backstage pass to the event. This once in a lifetime package will include travel, accommodation and the chance to meet top notch players in the most exclusive poker tournament of the year.
About Poker Central®
Poker Central is the ultimate destination for fans of poker tournaments, cash games, and lifestyle away from the tables. Available globally direct-to-consumer via OTT as well as through network television distribution, Poker Central delivers poker’s most premier live events when and where you want them. Poker Central content also goes off the felt, allowing fans to Get in the Game® with peeks behind-the-scenes into the lavish VIP lifestyle of the game’s most notable high rollers, virtual journeys to exotic poker destinations around the globe, and the latest news on the game’s celebrity players. For more information, visit www.pokercentral.com and find Poker Central on Facebook, Twitter, and YouTube.
888 is a global gaming entertainment destination, with localised offerings providing players the games they want in the language they speak with significant functionality and interactivity. The 888 gaming experience is now available in 19 languages to over 150 countries and provides something for players of all abilities.