LAS VEGAS, NV (May 24, 2017) – Poker Central®, the ultimate destination for fans of poker tournaments, cash games, and lifestyle away from the tables, and Amazon Appstore – in partnership with Zynga (Nasdaq:ZNGA) as its mobile gaming partner – signed a sponsorship deal for the 2017 Super High Roller Bowl taking place on May 28 through June 1 at ARIA Resort & Casino, along with additional upcoming Poker Central events to be announced. This will be the third consecutive year Amazon Appstore has sponsored the Super High Roller Bowl.
The deal kicks off with branded broadcast integrations at the 2017 Super High Roller Bowl – the largest buy-in tournament of the year at $300,000 – and will continue with additional Poker Central high-stakes tournaments throughout the year. Zynga’s first-time participation in the Super High Roller Bowl comes after a successful sponsorship with Amazon Appstore at the Poker Central Charity Shootout last December.
The 2017 Super High Roller Bowl will be the third installment of the high-stakes event of the year. The tournament sees participation from some of the biggest names in poker including Daniel Negreanu, Antonio Esfandiari, and Phil Hellmuth. This year, a field of 56 players including comedy superstar Kevin Hart will be competing for a prize pool of $16,800,000 and a $6,000,000 first-place prize.
“Welcoming back Amazon Appstore and adding Zynga as sponsors of Poker Central’s high-stakes tournaments is a testament to the popularity of poker entertainment and the success it brings to all parties involved,” said Joe Kakaty, president of Poker Central. “We look forward to building on this strong relationship between Poker Central, Amazon Appstore and Zynga by providing the best brand sponsorship opportunities available in our year-round poker programming.”
“We are excited to reach poker players around the world and introduce them to Zynga Poker through our partnership with Amazon Appstore and our multi-tournament sponsorship deal with Poker Central,” said Edward Le Breton, Vice President of Zynga Poker. “We look forward to building on the success of the Poker Central Charity Shootout we participated in last December, and can’t wait to have Zynga Poker share the stage with some of poker’s brightest stars during this must see tournament.”
About Poker Central®
Poker Central is the ultimate destination for fans of poker tournaments, cash games, and lifestyle away from the tables. Available globally direct-to-consumer via OTT as well as through network television distribution, Poker Central delivers poker’s most premier live events when and where you want them. Poker Central content also goes off the felt, allowing fans to Get in the Game® with peeks behind-the-scenes into the lavish VIP lifestyle of the game’s most notable high rollers, virtual journeys to exotic poker destinations around the globe, and the latest news on the game’s celebrity players. For more information, visit www.pokercentral.com and find Poker Central on Facebook, Twitter, and YouTube.
Since its founding in 2007, Zynga’s mission has been to connect the world through games. To-date, more than 1 billion people have played Zynga’s games across Web and mobile, including FarmVille, Zynga Poker, Words With Friends, Hit it Rich! Slots and CSR Racing. Zynga’s games are available on a number of global platforms including Apple iOS, Google Android, Facebook and Zynga.com. The company is headquartered in San Francisco, Calif., and has additional offices in the U.S., Canada, Finland, U.K., Ireland and India. Learn more about Zynga at http://blog.zynga.com or follow us on Twitter and Facebook.
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